Executive Development Programme in Ad Campaign: Crisis Communication and Emotional Response
-- ViewingNowThe Executive Development Programme in Ad Campaign: Crisis Communication and Emotional Response is a certificate course designed to equip learners with essential skills for navigating and mitigating crises in advertising campaigns. This course is crucial for professionals working in advertising, public relations, and marketing, where the stakes are high, and a well-executed communication strategy can mean the difference between success and failure.
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โข Unit 1: Introduction to Ad Campaign Crisis Communication
โข Unit 2: Understanding Emotional Response in Advertising
โข Unit 3: Identifying Potential Crises in Ad Campaigns
โข Unit 4: Developing a Crisis Communication Plan
โข Unit 5: Managing Emotional Response in Crisis Situations
โข Unit 6: Stakeholder Engagement during Ad Campaign Crises
โข Unit 7: Ethical Considerations in Crisis Communication
โข Unit 8: Social Media's Role in Ad Campaign Crisis Communication
โข Unit 9: Measuring Effectiveness of Crisis Communication Strategies
โข Unit 10: Case Studies on Successful Ad Campaign Crisis Management
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