Executive Development Programme in Ad Campaign: Crisis Communication and Emotional Response
-- ViewingNowThe Executive Development Programme in Ad Campaign: Crisis Communication and Emotional Response is a certificate course designed to equip learners with essential skills for navigating and mitigating crises in advertising campaigns. This course is crucial for professionals working in advertising, public relations, and marketing, where the stakes are high, and a well-executed communication strategy can mean the difference between success and failure.
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⢠Unit 1: Introduction to Ad Campaign Crisis Communication
⢠Unit 2: Understanding Emotional Response in Advertising
⢠Unit 3: Identifying Potential Crises in Ad Campaigns
⢠Unit 4: Developing a Crisis Communication Plan
⢠Unit 5: Managing Emotional Response in Crisis Situations
⢠Unit 6: Stakeholder Engagement during Ad Campaign Crises
⢠Unit 7: Ethical Considerations in Crisis Communication
⢠Unit 8: Social Media's Role in Ad Campaign Crisis Communication
⢠Unit 9: Measuring Effectiveness of Crisis Communication Strategies
⢠Unit 10: Case Studies on Successful Ad Campaign Crisis Management
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