Executive Development Programme Customer Relationship Management

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The Executive Development Programme in Customer Relationship Management (CRM) is a certificate course designed to enhance professionals' understanding of CRM strategies, tools, and techniques. In today's customer-centric world, this programme is increasingly important as it focuses on building long-term, profitable relationships with customers, thereby driving business growth.

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AboutThisCourse

This course is in high demand across industries as organizations recognize the value of effective CRM in improving customer satisfaction, loyalty, and retention. The programme equips learners with essential skills such as data-driven decision making, segmentation, targeting, positioning, and customer engagement strategies. It also covers the latest CRM technologies and trends, providing a comprehensive understanding of CRM best practices. By completing this course, professionals can advance their careers by demonstrating a deep understanding of CRM strategies and their application in real-world business scenarios. They will be able to lead CRM initiatives, drive customer-centric culture, and deliver measurable results in their organizations.

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CourseDetails


• Customer Relationship Management (CRM) Overview
• CRM Strategy and Implementation
• Understanding Customer Segmentation and Profiling
• Customer Value Management and Lifetime Value (LTV)
• Customer Experience (CX) and Service Design
• CRM Technology and Systems
• Data-Driven Decision Making in CRM
• CRM Analytics and Metrics
• Change Management and CRM Adoption
• Ethical Considerations in CRM and Customer Data Management

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME CUSTOMER RELATIONSHIP MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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