Executive Development Programme Customer Relationship Management
-- ViewingNowThe Executive Development Programme in Customer Relationship Management (CRM) is a certificate course designed to enhance professionals' understanding of CRM strategies, tools, and techniques. In today's customer-centric world, this programme is increasingly important as it focuses on building long-term, profitable relationships with customers, thereby driving business growth.
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โข Customer Relationship Management (CRM) Overview
โข CRM Strategy and Implementation
โข Understanding Customer Segmentation and Profiling
โข Customer Value Management and Lifetime Value (LTV)
โข Customer Experience (CX) and Service Design
โข CRM Technology and Systems
โข Data-Driven Decision Making in CRM
โข CRM Analytics and Metrics
โข Change Management and CRM Adoption
โข Ethical Considerations in CRM and Customer Data Management
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