Executive Development Programme in Google My Business for Competitive Advantage

Name: Executive Development Programme in Google My Business for Competitive Advantage
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The Executive Development Programme in Google My Business for Competitive Advantage certificate course is a powerful learning opportunity for professionals seeking to enhance their digital marketing skills. This program focuses on Google My Business, a critical tool for local SEO and online presence management.

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AboutThisCourse

In today's digital age, understanding how to leverage Google My Business can provide a significant competitive advantage. This course is in high industry demand, as businesses increasingly recognize the need for experts who can optimize their online presence and engage with customers effectively. Through this course, learners will acquire essential skills in local SEO, online reputation management, and data analysis. They will learn how to create and optimize Google My Business listings, analyze insights to make informed decisions, and use these skills to drive business growth. By completing this course, professionals can enhance their career prospects and contribute more effectively to their organization's success.

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CourseDetails

• Google My Business Basics: Understanding the platform, setting up a listing, optimizing business information
• Google My Business for Local SEO: Importance of local SEO, keyword research and implementation, Google My Business as a local SEO tool
• Google My Business Reviews and Ratings: Managing and responding to reviews, encouraging customer feedback, improving business reputation
• Google My Business Posts and Updates: Creating and scheduling posts, using images and videos, promoting products and services
• Google My Business Insights and Analytics: Understanding customer behavior, tracking website traffic, analyzing engagement and conversions
• Google My Business Integrations: Connecting with Google Maps, Google Search, and other Google platforms, maximizing visibility and reach
• Google My Business Best Practices: Following Google guidelines, maintaining accurate and up-to-date information, optimizing for voice search
• Google My Business Strategy: Developing a comprehensive Google My Business strategy, aligning with overall marketing goals, measuring success and ROI

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE MY BUSINESS FOR COMPETITIVE ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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