Executive Development Programme in Google My Business for Competitive Advantage
-- ViewingNowThe Executive Development Programme in Google My Business for Competitive Advantage certificate course is a powerful learning opportunity for professionals seeking to enhance their digital marketing skills. This program focuses on Google My Business, a critical tool for local SEO and online presence management.
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⢠Google My Business Basics: Understanding the platform, setting up a listing, optimizing business information
⢠Google My Business for Local SEO: Importance of local SEO, keyword research and implementation, Google My Business as a local SEO tool
⢠Google My Business Reviews and Ratings: Managing and responding to reviews, encouraging customer feedback, improving business reputation
⢠Google My Business Posts and Updates: Creating and scheduling posts, using images and videos, promoting products and services
⢠Google My Business Insights and Analytics: Understanding customer behavior, tracking website traffic, analyzing engagement and conversions
⢠Google My Business Integrations: Connecting with Google Maps, Google Search, and other Google platforms, maximizing visibility and reach
⢠Google My Business Best Practices: Following Google guidelines, maintaining accurate and up-to-date information, optimizing for voice search
⢠Google My Business Strategy: Developing a comprehensive Google My Business strategy, aligning with overall marketing goals, measuring success and ROI
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