Executive Development Programme in Google My Business: Strategic Marketing

Name: Executive Development Programme in Google My Business: Strategic Marketing
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The Executive Development Programme in Google My Business: Strategic Marketing is a certificate course designed to empower professionals with the skills to leverage Google My Business for strategic marketing. This program emphasizes the importance of a robust online presence, enabling businesses to reach a wider audience and increase customer engagement.

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AboutThisCourse

In an era where digital marketing is indispensable, this course meets the growing industry demand for professionals skilled in Google My Business. Learners gain essential skills in creating and optimizing Google My Business listings, managing online reviews, and analyzing customer insights for data-driven decision-making. By the end of this course, learners will be equipped with the necessary tools to enhance their organization's online visibility, engage with customers effectively, and drive business growth. These skills are not only valuable for career advancement but also crucial in today's digital-first business landscape.

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CourseDetails

• Unit 1: Introduction to Google My Business: Understanding the primary features and benefits of Google My Business for strategic marketing.
• Unit 2: Setting up and Optimizing Google My Business Listings: Best practices for creating and optimizing Google My Business listings for local SEO.
• Unit 3: Google My Business Insights: Analyzing and understanding customer behavior, search queries, and engagement metrics using Google My Business Insights.
• Unit 4: Google My Business Posts: Utilizing Google My Business posts to engage customers, share updates, and promote products or services.
• Unit 5: Google My Business Reviews: Managing and responding to customer reviews, and leveraging reviews for reputation management and marketing.
• Unit 6: Google My Business Q&A: Monitoring and answering customer questions, and using Q&A as a tool for customer engagement and support.
• Unit 7: Google My Business Messaging: Enabling and managing messaging, and using messaging to communicate with customers in real-time.
• Unit 8: Google My Business Photos and Videos: Optimizing and using photos and videos to enhance listings and engage customers.
• Unit 9: Google My Business Products: Adding and managing products, and using the Products feature to showcase offerings and drive sales.
• Unit 10: Google My Business Integration with Google Ads: Leveraging Google My Business data to inform and optimize Google Ads campaigns.

CareerPath

This section presents an Executive Development Programme in Google My Business: Strategic Marketing featuring a 3D pie chart highlighting the demand for various marketing roles in the UK. The chart is designed to provide an engaging visual representation of job market trends, offering valuable insights for professionals and businesses alike. The marketing roles showcased include Marketing Director, Marketing Manager, Digital Marketing Specialist, SEO Specialist, and Content Marketing Specialist. The 3D pie chart demonstrates the percentage demand for each role, providing a clear understanding of the most sought-after skills in the UK market. Incorporating this 3D pie chart into the Executive Development Programme adds a dynamic element, allowing users to grasp the significance of each role in the strategic marketing landscape. Stay updated on industry-relevant trends and enhance your marketing expertise with our programme, tailored to meet the ever-evolving demands of the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE MY BUSINESS: STRATEGIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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