Executive Development Programme in Google My Business: Strategic Marketing
-- ViewingNowThe Executive Development Programme in Google My Business: Strategic Marketing is a certificate course designed to empower professionals with the skills to leverage Google My Business for strategic marketing. This program emphasizes the importance of a robust online presence, enabling businesses to reach a wider audience and increase customer engagement.
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โข Unit 1: Introduction to Google My Business: Understanding the primary features and benefits of Google My Business for strategic marketing.
โข Unit 2: Setting up and Optimizing Google My Business Listings: Best practices for creating and optimizing Google My Business listings for local SEO.
โข Unit 3: Google My Business Insights: Analyzing and understanding customer behavior, search queries, and engagement metrics using Google My Business Insights.
โข Unit 4: Google My Business Posts: Utilizing Google My Business posts to engage customers, share updates, and promote products or services.
โข Unit 5: Google My Business Reviews: Managing and responding to customer reviews, and leveraging reviews for reputation management and marketing.
โข Unit 6: Google My Business Q&A: Monitoring and answering customer questions, and using Q&A as a tool for customer engagement and support.
โข Unit 7: Google My Business Messaging: Enabling and managing messaging, and using messaging to communicate with customers in real-time.
โข Unit 8: Google My Business Photos and Videos: Optimizing and using photos and videos to enhance listings and engage customers.
โข Unit 9: Google My Business Products: Adding and managing products, and using the Products feature to showcase offerings and drive sales.
โข Unit 10: Google My Business Integration with Google Ads: Leveraging Google My Business data to inform and optimize Google Ads campaigns.
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