Global Certificate in Digital Advertising & Legal Risk
-- ViewingNowThe Global Certificate in Digital Advertising & Legal Risk is a comprehensive course that equips learners with essential skills for career advancement in the digital advertising industry. This course is crucial in a time when businesses increasingly rely on digital advertising to reach customers, and legal risks abound in this complex field.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social media, and mobile ads.
⢠Programmatic Advertising: Learning about the automation of digital advertising, including real-time bidding, data management platforms, and demand-side platforms.
⢠Legal Aspects of Digital Advertising: Exploring legal risks in digital advertising, including privacy laws, intellectual property rights, and truth in advertising.
⢠Digital Advertising Metrics: Understanding key performance indicators (KPIs) in digital advertising, including click-through rates, conversion rates, and return on investment (ROI).
⢠Cross-platform Advertising: Learning about advertising on multiple platforms, including web, mobile, and connected TV.
⢠Behavioral Targeting: Understanding how to use data to target ads to specific audiences based on their behaviors and interests.
⢠Digital Advertising Regulations: Exploring regulations that govern digital advertising, including the Federal Trade Commission (FTC) guidelines and the European Union's General Data Protection Regulation (GDPR).
⢠Ad Fraud Prevention: Learning about measures to prevent ad fraud, including viewability, brand safety, and traffic quality.
⢠Digital Advertising Ethics: Understanding ethical considerations in digital advertising, including transparency, privacy, and data security.
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