Masterclass Certificate in Google News & Social Listening
-- ViewingNowThe Masterclass Certificate in Google News & Social Listening is a comprehensive course designed to equip learners with essential skills for career advancement in the digital media industry. This course emphasizes the importance of leveraging Google News and social listening tools to stay informed, make data-driven decisions, and enhance overall business strategies.
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⢠Unit 1: Introduction to Google News & Social Listening
⢠Unit 2: Setting Up & Configuring Google Alerts
⢠Unit 3: Leveraging Advanced Search Operators for News & Social Media Monitoring
⢠Unit 4: Analyzing Trends with Google Trends & Social Media Insights
⢠Unit 5: News Curation & Content Creation
⢠Unit 6: Social Listening for Brand Reputation Management
⢠Unit 7: Utilizing News & Social Listening for Competitive Analysis
⢠Unit 8: Integrating Google News & Social Listening into Marketing Strategies
⢠Unit 9: Ethics & Best Practices in News & Social Listening
⢠Unit 10: Case Studies & Real-World Applications
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