Masterclass Certificate in Google News & Social Listening
-- ViewingNowThe Masterclass Certificate in Google News & Social Listening is a comprehensive course designed to equip learners with essential skills for career advancement in the digital media industry. This course emphasizes the importance of leveraging Google News and social listening tools to stay informed, make data-driven decisions, and enhance overall business strategies.
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โข Unit 1: Introduction to Google News & Social Listening
โข Unit 2: Setting Up & Configuring Google Alerts
โข Unit 3: Leveraging Advanced Search Operators for News & Social Media Monitoring
โข Unit 4: Analyzing Trends with Google Trends & Social Media Insights
โข Unit 5: News Curation & Content Creation
โข Unit 6: Social Listening for Brand Reputation Management
โข Unit 7: Utilizing News & Social Listening for Competitive Analysis
โข Unit 8: Integrating Google News & Social Listening into Marketing Strategies
โข Unit 9: Ethics & Best Practices in News & Social Listening
โข Unit 10: Case Studies & Real-World Applications
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