Executive Development Programme in Google News and Innovation
-- ViewingNowThe Executive Development Programme in Google News and Innovation is a certificate course designed to empower professionals with the latest trends in digital journalism and innovation. This program emphasizes the importance of data-driven storytelling, digital publishing, and audience engagement, making it essential for career advancement in today's fast-paced media industry.
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โข Google News and Innovation Overview: Understanding the fundamentals of Google News, its features, and how it supports journalism and innovation in the digital age.
โข Google News Initiative (GNI): Exploring the mission, programs, and impact of GNI on the global media landscape and innovation.
โข Google News Algorithms and SEO: Delving into the technical aspects of Google News algorithms and best practices for search engine optimization (SEO) in news publishing.
โข Google Tools for Newsrooms: Examining various Google tools, such as Google Trends, Google Surveys, and Google Sheets, to enhance newsroom productivity and innovation.
โข Google News Lab: Investigating the resources and training opportunities provided by Google News Lab to empower journalists and news organizations.
โข Data Journalism with Google: Practicing data journalism techniques using Google tools, including Google Sheets, Google Fusion Tables, and Data Studio.
โข Fact-checking and Verification Tools: Utilizing Google tools and resources for fact-checking and verification in journalism, such as Google Fact Check Explorer and Google Reverse Image Search.
โข Google AMP and Core Web Vitals: Understanding Google's Accelerated Mobile Pages (AMP) and Core Web Vitals, their benefits, and implementation in news publishing.
โข Google Analytics for News Websites: Analyzing website traffic, user behavior, and engagement metrics using Google Analytics to optimize content strategies and user experiences.
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