Executive Development Programme in Google News and Innovation
-- viewing nowThe Executive Development Programme in Google News and Innovation is a certificate course designed to empower professionals with the latest trends in digital journalism and innovation. This program emphasizes the importance of data-driven storytelling, digital publishing, and audience engagement, making it essential for career advancement in today's fast-paced media industry.
2,673+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Google News and Innovation Overview: Understanding the fundamentals of Google News, its features, and how it supports journalism and innovation in the digital age.
• Google News Initiative (GNI): Exploring the mission, programs, and impact of GNI on the global media landscape and innovation.
• Google News Algorithms and SEO: Delving into the technical aspects of Google News algorithms and best practices for search engine optimization (SEO) in news publishing.
• Google Tools for Newsrooms: Examining various Google tools, such as Google Trends, Google Surveys, and Google Sheets, to enhance newsroom productivity and innovation.
• Google News Lab: Investigating the resources and training opportunities provided by Google News Lab to empower journalists and news organizations.
• Data Journalism with Google: Practicing data journalism techniques using Google tools, including Google Sheets, Google Fusion Tables, and Data Studio.
• Fact-checking and Verification Tools: Utilizing Google tools and resources for fact-checking and verification in journalism, such as Google Fact Check Explorer and Google Reverse Image Search.
• Google AMP and Core Web Vitals: Understanding Google's Accelerated Mobile Pages (AMP) and Core Web Vitals, their benefits, and implementation in news publishing.
• Google Analytics for News Websites: Analyzing website traffic, user behavior, and engagement metrics using Google Analytics to optimize content strategies and user experiences.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate