Executive Development Programme in Psychographics and Decision Making
-- ViewingNowThe Executive Development Programme in Psychographics and Decision Making is a certificate course designed to provide learners with crucial insights into consumer behavior and decision-making processes. This program is essential for professionals in marketing, sales, and product development, as it enables them to understand the motivations, attitudes, and values that drive consumer choices.
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Unit 1: Introduction to Psychographics
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Unit 2: Understanding Customer Values and Lifestyles
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Unit 3: Psychographic Segmentation and Target Marketing
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Unit 4: Personalities, Attitudes, and Decision Making
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Unit 5: Behavioral Economics and Consumer Decisions
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Unit 6: The Role of Emotions in Decision Making
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Unit 7: Cognitive Biases in Decision Making
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Unit 8: Group Decision Making and Consensus Building
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Unit 9: Decision Making Styles and Leadership
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Unit 10: Implementing Data-Driven Decision Making in Business
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