Executive Development Programme Content Marketing: Strategic Planning
-- ViewingNowThe Executive Development Programme in Content Marketing: Strategic Planning is a certificate course designed to empower professionals with the skills to drive successful content marketing strategies. In today's digital age, content marketing has become a critical component of business growth and brand development.
3,480+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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• Strategic Content Marketing Planning: This unit will cover the development of a comprehensive content marketing strategy for executives, including setting goals, identifying target audiences, and selecting appropriate channels.
• Executive Brand Storytelling: This unit will focus on the use of storytelling in executive branding, including the development of a unique and compelling brand narrative.
&bull) Content Creation and Curation: This unit will cover best practices for creating and curating high-quality, relevant, and engaging content for executive audiences.
• Content Amplification and Promotion: This unit will cover strategies for amplifying and promoting executive content to reach and engage target audiences.
• Measuring and Analyzing Content Marketing Performance: This unit will cover methods for measuring and analyzing the effectiveness of executive content marketing efforts, including the use of key performance indicators (KPIs) and data analysis tools.
• Content Marketing Ethics and Compliance: This unit will cover ethical considerations and legal requirements for executive content marketing, including best practices for avoiding plagiarism, copyright infringement, and false advertising.
• Future Trends in Content Marketing: This unit will cover emerging trends and future developments in content marketing, including the use of artificial intelligence, virtual reality, and other emerging technologies.
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