Masterclass Certificate in Conversion Tracking & Google Ads

Name: Masterclass Certificate in Conversion Tracking & Google Ads
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The Masterclass Certificate in Conversion Tracking & Google Ads is a comprehensive course designed to provide learners with essential skills in digital marketing. This program focuses on conversion tracking, a critical aspect of optimizing online advertising campaigns, and Google Ads, the most widely used advertising platform worldwide.

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AboutThisCourse

In today's digital age, businesses are increasingly relying on online advertising to reach their target audience and drive sales. As a result, there is a high demand for professionals who can effectively create and manage digital advertising campaigns. This course equips learners with the skills and knowledge needed to succeed in this field. Throughout the course, learners will gain hands-on experience with Google Ads, creating and managing their own campaigns, and analyzing data to optimize performance. They will also learn how to track conversions, measure campaign effectiveness, and use data to make informed decisions. By the end of the course, learners will have a solid understanding of conversion tracking and Google Ads, making them highly valuable to potential employers.

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CourseDetails

• Unit 1: Introduction to Conversion Tracking & Google Ads
• Unit 2: Setting Up Google Ads Account & Conversion Tracking
• Unit 3: Understanding Google Ads Campaign Structure
• Unit 4: Keyword Research & Selection for Google Ads
• Unit 5: Creating Effective Google Ads
• Unit 6: Bid Strategies & Optimization in Google Ads
• Unit 7: Conversion Tracking Analysis & Reporting
• Unit 8: Remarketing with Google Ads
• Unit 9: Google Ads Audience Targeting & Segmentation
• Unit 10: Advanced Google Ads Features & Best Practices

CareerPath

The UK job market is booming with opportunities in conversion tracking and Google Ads, with a notable increase in demand for professionals skilled in these areas. This 3D pie chart showcases the most in-demand roles and their respective popularity. Conversion Tracking Specialists, responsible for measuring, analyzing, and optimizing marketing campaigns, take up 35% of the market share. With the growing emphasis on data-driven marketing, these professionals are essential for businesses to understand and improve their return on investment (ROI). Google Ads Consultants, who assist companies in managing and optimizing their Google Ads campaigns, claim 45% of the market share. These experts help businesses reach their target audience and increase online visibility, making them highly sought after by companies investing in digital advertising. Lastly, Data Visualization Analysts, accountable for converting raw data into engaging, visually appealing charts and graphs, hold 20% of the market share. Visualizing data effectively is crucial for communicating insights and driving strategic decision-making, fueling the demand for these professionals. In conclusion, the UK job market is ripe with opportunities for conversion tracking and Google Ads professionals, offering competitive salary ranges and diverse career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN CONVERSION TRACKING & GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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