Executive Development Programme in Display Media Planning

Name: Executive Development Programme in Display Media Planning
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The Executive Development Programme in Display Media Planning is a certificate course designed to empower professionals with the latest skills in display media planning. In an era where digital advertising has become increasingly important, this program emphasizes the significance of data-driven display media planning and buying.

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AboutThisCourse

This course is crucial for those seeking career advancement in media planning, advertising, and marketing fields. It provides in-depth knowledge of programmatic advertising, audience segmentation, and cross-channel campaign management. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to maximize ROI and deliver impactful campaigns. By the end of this course, learners will be equipped with essential skills to strategize, execute, and optimize display media plans. They will be able to make informed decisions based on analytics and consumer insights, thereby driving business growth and staying ahead in the competitive digital landscape.

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CourseDetails

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• Display Media Planning Fundamentals: Understanding the display media landscape, including ad formats, buying models, and key players. • Audience Segmentation and Targeting: Identifying and understanding target audiences, creating segments, and developing effective targeting strategies. • Media Mix Modeling: Utilizing data-driven approaches to determine the optimal mix of media channels, including display, video, and native. • Campaign Planning and Execution: Developing and executing comprehensive display media campaigns, from ideation to implementation. • Performance Measurement and Optimization: Tracking and measuring campaign performance, identifying areas for optimization, and implementing data-driven improvements. • Programmatic Advertising: Understanding the programmatic landscape, including programmatic direct, real-time bidding, and private marketplaces. • Cross-Device and Cross-Channel Strategies: Developing effective strategies for reaching audiences across multiple devices and channels, including mobile, video, and social. • Emerging Trends and Innovations: Staying up-to-date with the latest trends and innovations in display media, including new ad formats, targeting capabilities, and measurement tools. • Ethics and Compliance: Ensuring all display media campaigns comply with relevant laws, regulations, and industry standards.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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