Global Certificate in Ad Ranking: Scaling Campaigns

Name: Global Certificate in Ad Ranking: Scaling Campaigns
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The Global Certificate in Ad Ranking: Scaling Campaigns is a comprehensive course designed to empower digital marketing professionals with the essential skills needed to optimize ad campaigns and maximize ROI. This certification focuses on Google Ads, the most widely used advertising platform, and covers critical topics such as ad ranking factors, quality score, and automation techniques.

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AboutThisCourse

With the increasing demand for digital advertising, this course is crucial for learners aiming to advance their careers in this competitive field. By gaining hands-on experience in ad scaling, learners will be equipped with the ability to manage large-scale campaigns, analyze performance data, and implement advanced optimization strategies. Furthermore, this course emphasizes the importance of adhering to ethical guidelines and best practices, ensuring that learners can create and maintain effective, socially responsible ad campaigns. In summary, this course not only provides learners with the practical skills and knowledge necessary to excel in digital advertising but also fosters a strong foundation in ethical practices, setting learners apart in the job market and positioning them for long-term success in their careers.

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CourseDetails

• Ad Ranking Fundamentals
• Quality Score Components
• Understanding Ad Auction
• Ad Ranking Formula
• Bid Strategies for Ad Ranking
• Ad Extensions & Their Impact on Ad Rank
• Ad Testing for Ad Rank Improvement
• Utilizing Audience Targeting for Ad Rank
• Scaling Campaigns with Automated Rules
• Advanced Techniques for Global Ad Ranking

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD RANKING: SCALING CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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