Global Certificate in Google News & Strategic Communication

Name: Global Certificate in Google News & Strategic Communication
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The Global Certificate in Google News & Strategic Communication is a comprehensive course designed to empower learners with the skills needed to excel in the digital communication industry. This program emphasizes the use of Google tools for effective news and communication strategies, making it a valuable asset for professionals in journalism, public relations, and marketing.

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AboutThisCourse

In today's digital age, the demand for professionals who can leverage Google tools for communication and news is skyrocketing. This course equips learners with essential skills to meet this industry demand, providing a competitive edge in the job market. Through this course, learners will gain hands-on experience with Google's suite of tools, including Google Trends, Google Alerts, and Google News Initiative. They will learn how to use these tools for data-driven storytelling, media monitoring, and strategic communication. By the end of the course, learners will have a robust portfolio of work to showcase their new skills, enhancing their career advancement opportunities.

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CourseDetails

• Unit 1: Introduction to Google News & Strategic Communication
• Unit 2: Google News Algorithm & Optimization Techniques
• Unit 3: Google Trends for News & Communication Strategy
• Unit 4: Google News Lab: Tools & Training
• Unit 5: Data Journalism with Google
• Unit 6: Creating & Optimizing Google News Publisher Center
• Unit 7: Google News for Public Relations & Crisis Communication
• Unit 8: Google News Ethics & Standards
• Unit 9: Measuring Success: Google News Analytics
• Unit 10: Future Trends: Google News & Strategic Communication

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN GOOGLE NEWS & STRATEGIC COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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