Professional Certificate in Google Pay and Performance Marketing

Name: Professional Certificate in Google Pay and Performance Marketing
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The Professional Certificate in Google Pay and Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on Google Pay, a fast-growing digital payment platform, and performance marketing, which is critical for businesses to optimize their online presence and conversions.

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AboutThisCourse

In this course, learners gain hands-on experience with Google's advertising platforms, including Google Ads, Google Analytics, and Google Tag Manager. They also learn how to create effective marketing campaigns, track and analyze campaign performance, and optimize customer acquisition and conversion rates using data-driven strategies. Given the rapid growth of e-commerce and digital payments, this course is highly relevant to the current industry demand. Learners who complete this course will be well-positioned to advance their careers in digital marketing, advertising, and e-commerce, with skills that are in high demand by employers worldwide.

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CourseDetails

• Unit 1: Introduction to Google Pay

• Unit 2: Setting up a Google Pay Account

• Unit 3: Google Pay APIs and SDKs

• Unit 4: Security and Fraud Prevention in Google Pay

• Unit 5: Google Pay Integration in E-commerce Platforms

• Unit 6: Google Pay for In-store Transactions

• Unit 7: Understanding Performance Marketing

• Unit 8: Google Ads Setup and Management

• Unit 9: Google Analytics for Performance Tracking

• Unit 10: Optimizing Google Ads Campaigns

CareerPath

The Professional Certificate in Google Pay and Performance Marketing offers two main roles in the UK market: Performance Marketer and Google Pay Specialist. As per recent job market trends, Performance Marketer positions account for 60% demand, while Google Pay Specialist roles make up the remaining 40%. Companies in various industries seek certified professionals with the required skillset, leading to an increased demand for these roles in the UK. The salary ranges for these positions are competitive, with Performance Marketers earning an average salary between £30,000 and £45,000, while Google Pay Specialists can earn between £28,000 and £42,000. This 3D Pie chart demonstrates the distribution of roles within the Professional Certificate in Google Pay and Performance Marketing, providing a visual representation of the career paths available for professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE PAY AND PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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