Global Certificate E-commerce Traffic: Email Acquisition
-- ViewingNowThe Global Certificate in E-commerce Traffic: Email Acquisition is a course designed to empower learners with essential skills for career advancement in the digital marketing industry. This program focuses on the importance of email acquisition in e-commerce traffic, teaching learners how to build and manage effective email marketing campaigns.
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GBP £ 140
GBP £ 202
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⢠Email Acquisition Fundamentals: Understanding the basics of email acquisition, including its importance in e-commerce and best practices for collecting high-quality email addresses.
⢠Building an Email List: Strategies for growing an email list organically, such as offering lead magnets, optimizing website forms, and leveraging social media platforms.
⢠Optimizing Landing Pages: Best practices for creating high-converting landing pages that encourage visitors to sign up for your email list, including copywriting, design, and user experience principles.
⢠Legal Compliance: Ensuring your email acquisition practices are compliant with relevant laws and regulations, such as GDPR, CAN-SPAM, and CASL.
⢠Segmentation and Personalization: Strategies for segmenting your email list based on demographics, interests, and behavior, and using personalization to improve engagement and conversions.
⢠Testing and Optimization: Techniques for testing and optimizing your email acquisition strategies, including A/B testing, conversion rate optimization, and data analysis.
⢠Integrating Email Marketing with Other Channels: Strategies for integrating email marketing with other marketing channels, such as social media, content marketing, and search engine optimization.
⢠Email Service Providers: Overview of popular email service providers, their features, and how to choose the right one for your e-commerce business.
⢠Metrics and Analytics: Understanding the key metrics and analytics related to email acquisition, including open rates, click-through rates, conversion rates, and list growth rate.
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