Certificate in Performance Marketing and Branding
-- ViewingNowThe Certificate in Performance Marketing and Branding is a comprehensive course designed to empower learners with the essential skills required to thrive in today's data-driven marketing landscape. This course emphasizes the importance of data-oriented decision-making, performance measurement, and brand development in modern marketing strategies.
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GBP £ 140
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โข Performance Marketing Fundamentals: Understanding the basics of performance marketing, its role in the digital marketing landscape, and key performance indicators (KPIs).
โข Search Engine Marketing (SEM): Diving into pay-per-click (PPC) campaigns, keyword research, ad copywriting, and bid management.
โข Search Engine Optimization (SEO): Learning on-page and off-page optimization techniques, keyword strategy, and technical SEO for better search engine rankings.
โข Social Media Advertising: Exploring ad formats, targeting options, and campaign management across popular social media platforms.
โข Display & Video Advertising: Mastering the art of creating and optimizing display and video ads on various networks and platforms.
โข Affiliate Marketing: Understanding the structure, players, and best practices in affiliate marketing for driving sales and leads.
โข Email Marketing: Learning about list building, segmentation, automation, and campaign analysis for effective email marketing.
โข Conversion Rate Optimization (CRO): Discovering A/B testing, user experience (UX), and persuasive design to improve conversion rates.
โข Analytics & Attribution: Analyzing data to measure performance, attribution models, and using insights to optimize marketing strategies.
โข Branding Basics: Establishing brand identity, values, and messaging to create a consistent and memorable brand experience.
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