Global Certificate in Display Ad Fraud Prevention
-- ViewingNowThe Global Certificate in Display Ad Fraud Prevention course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital marketing industry. This course highlights the importance of maintaining trust and transparency in the advertising ecosystem, and teaches learners the necessary skills to identify, prevent, and combat fraudulent activities in display advertising.
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GBP £ 140
GBP £ 202
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โข Understanding Display Ad Fraud: Introduction to terminology, methods, and impact on digital advertising
โข Types of Display Ad Fraud: Overview of fraudulent activities such as bot traffic, click farms, and ad injection
โข Traffic Quality Management: Techniques to assess and improve traffic sources, including viewability, brand safety, and audience verification
โข Fraud Detection Tools and Techniques: Utilizing machine learning, statistical analysis, and third-party verification services for detecting and preventing ad fraud
โข Programmatic Advertising and Fraud: Examining the unique challenges and solutions related to programmatic advertising and real-time bidding
โข Mobile Ad Fraud: Understanding the complexities and risks of mobile ad fraud and strategies to mitigate it
โข Cross-Device Fraud: Identifying and addressing fraudulent activity across multiple devices and platforms
โข Industry Collaboration and Regulation: Exploring the role of industry organizations, guidelines, and regulations in combating ad fraud
โข Continuous Monitoring and Reporting: Best practices for ongoing monitoring, measurement, and communication of ad fraud prevention efforts and results
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