Certificate in Search Marketing & Competitive Analysis
-- ViewingNowThe Certificate in Search Marketing & Competitive Analysis is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of search marketing, a critical aspect of digital marketing that involves optimizing websites to increase visibility on search engines like Google.
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โข Introduction to Search Marketing
โข Keyword Research and Analysis
โข On-Page and Technical Search Engine Optimization (SEO)
โข Off-Page SEO and Link Building Strategies
โข Local SEO and Google My Business
โข Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
โข Conversion Rate Optimization (CRO)
โข Competitive Analysis in Search Marketing
โข Measuring Success with Google Analytics and Search Console
โข Trends and Future Developments in Search Marketing
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