Certificate in Ad Tech for Non-Techies
-- ViewingNowThe Certificate in Ad Tech for Non-Techies is a valuable course designed for professionals seeking to understand the complex world of advertising technology. This program bridges the gap between advertising and technology, empowering learners with essential skills for career advancement in the rapidly evolving ad tech industry.
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โข Understanding Ad Tech
โข Digital Advertising Landscape
โข Programmatic Advertising Basics
โข Key Ad Tech Formats: Display, Video, Native
โข Ad Exchanges and Supply-Side Platforms (SSPs)
โข Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
โข Ad Tech Metrics: Viewability, Fraud, and Brand Safety
โข Data Management and Targeting in Ad Tech
โข Privacy and Compliance in Ad Tech
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